Comet
Lifestyle Sneaker
Out of this world
which craft?
Identity Design of lifestyle sneaker brand that does not follow the classic playbook and experiments at every step.
Designing for
Physicality
The logo has diverse physical use cases: Stitches, textures, materials. At the same time, the logo was designed to define the style and perception of the product.
Consistently
Variable
New drops. New style. Consistent brand charm. The identity extends across a variety of styles while still being iconic.
Not Just Sneakers.
It's a statement. It's Culture.
While a sneaker brand, Comet planned to extend across different physical formats (even a fridge!?) Cut. Distort. Rotate. Scale. Do whatever, the identity still holds.
While we're delivering the best for our clients; we haven't shown ourselves around much.
Updates en route.