Go Zero

Better-For-You Desserts

All Sweet. Zero Guilt.

cupgrid-gz

which craft?

Strategy that creates a sharp brand narrative which is visually exciting for the healthy desserts category.

Packaging Design System that balances delight and cleanliness across a diverse flavour and category range.

Brand Design that is sharp, creamy and has presence.

Rethinking from Zero.
Clean, yet, Indulgent.

Ice cream, as an industry, screams delight. But in return, guilt echoes back. India is seeing a cultural maturity as people relook their diets and opt for a healthier lifestyle. However, there always seems to be a sacrifice.

We created an identity that brings out the indulgent delight of ice creams, while solidifying the philosophy of Go-ing Zero.

BEFORE

AFTER

Slide Me

sitaphaltub-gz
detailshot-gz

Beyond just the Face;
Crafting a Personality

While the front-of-pack catches attention. Its the entire experience that wins the customer. Every millimeter is used to address concerns and convey brand promises.

We answer key questions - sweetness source, ingredients, zero-sugar approach, and founder expertise. Clearly and elegantly.

Everything designed to be scannable.

strawberrybop-gz
sweetzero-gz

Stretching the Design System;
Flexibility meets Consistency

The brand expands across many categories and flavours, each with distinct strategies and consumer expectations.

Odd canvas of the cones. Diverse flavours in cups. Premiumness of the chocobars (and oh! the number of browns!). And many more.

The visual system needed range while maintaining brand consistency.

hazelnutbar-gz

BEFORE

AFTER

Slide Me

strawcone-gz
buttercone-gz
almondtub-gz
mochacup-gz
barback-gz
tubs-gz

Previous:

Comet

CONTACT

CONNECT

Next:

Sleepy Owl Bottle

While we're delivering the best for our clients; we haven't shown ourselves around much.

Updates en route.

STAY WITCHY

gram

©Witchcraft 2025