Top Dog

Cloud Kitch

Cross Culture Street Food

topshot-topdog

which craft?

Naming for a delivery kitchen selling hot dogs to the urban youth.

Visual Design of any and every possible product variants and flavours that may arrive in the future.

Packaging Design thats builds the brand

Tone of Voice for the cleanest and sharpest images for e-commerce & q-commerce.

The Hot-test Dog

The name needed to communicate cheekiness and functionality clearly. The position was simple: Be Loud & Cocky. Make good-duckin-hot dogs. Meaty, saucy and drowning in flavour.

A Sausage-y,
Meaty Logo

Custom letterform: Meaty and stuffed, like our hot dogs. Designed to be re-arranged and used chaotically. Same brand - new mess.

layout-topdog
packagingstack-topdog
wideposter-topdog
foodshot-topdog
BrandPattern-topdog

Letting the
Dogs Out

The packaging is not a place to sell. Its an unboxing experience. A clean top, to prepare for the messy reveal. Visually dense pattern, that makes sure you know who it is. Cheeky copy, that get you excited for a stuffing.

sauceondog-topdog
fooddisplay-topdog

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