Cloud Kitchen
the name
The tone wasn't too deep: Be Loud & Cocky. Make the best hot dogs; Good, meaty, saucy and drowning in flavour.
Not just sausage and bread!
flavour is in the mess
A loud typeface, a hungry colour and saucy lines.
letting the dogs out
The packaging is not a place to sell. Its an unboxing experience.
A clean top, to prepare for the messy reveal.
Visually dense pattern, that makes sure you know who it is.
Cheeky copy, that get you excited for a stuffing.