NEON

Being the spotlight
for startups

Podcast & VC Fund

which craft?

Naming of a dual entity; a podcast, as well as, a B2B SaaS Fund formed by Siddharth and Nansi Ahluwalia.

Brand Strategy that captures the boldness and energy of the brand and shows the commitment of the fund and podcast to consistent growth.

Identity Design that rethinks the traditional VC approach and goes for a stark colour-driven visual identity.

Motion Design that injects energy into a youtube-first podcast setup.

Event & Space Design for their main launch and their studio space to bring to life the energy of the brand.

OLD IDENTITY

NEW IDENTITY

Who even cares about a VC's logo? Lets walk the talk.

If we say we're bold, confident, and care about bringing founder's story to the limelight; lets be that. More than words, more than an over-explained logo. Be Neon. Live Neon!

Spotlight for startups and their stories

Spotlight for startups and their stories

The brand is carried by a balance of multiple assets; bold colour palette, sharp shapes, a tall distinct typeface, custom icon style, and a lego-based visual style, to connect the name, strategy and design.

The brand is carried by a balance of multiple assets; bold colour palette, sharp shapes, a tall distinct typeface, custom icon style, and a lego-based visual style, to connect the name, strategy and design.

Crafting Physical Experiences

Crafting Physical Experiences

Neon is about its people. To celebrate its launch, we crafted an event experience with delightful nuggets of collaterals: Custom cocktail menu, luggage tags, coasters, and so much more.

Neon is about its people. To celebrate its launch, we crafted an event experience with delightful nuggets of collaterals: Custom cocktail menu, luggage tags, coasters, and so much more.

©Witchcraft 2024

Stay Witchy

©Witchcraft 2024

Stay Witchy

©Witchcraft 2024

Stay Witchy