DAYBREAK

DAYBREAK

Vibrant Days. Pink Sunsets.
Cloud Nine Smiles.

Vibrant Days.
Pink Sunsets.
Cloud Nine Smiles.

D2C Oral Beauty

which craft?

Naming that evokes a sense of hope, energy and aspiration.

Packaging Design that evolves Oral care into Oral Beauty, using the movement of the sun and colours of the sky as a visual story.

Brand Identity Design that uses a custom typemark, memorable colours and clean typography to be energetic, yet classy.

E-commerce Design that makes sure that even at the POS, the brand is consistent yet effective.

Its a new
Day….. Break

Its a new
Day….. Break

Energy of the sun and colours of the sky.
Not your almost dystopian, over-optimistic kind of new day. But an unexpected beautiful sky in the middle of a busy day.

Energy of the sun and colours of the sky.
Not your almost dystopian, over-optimistic kind of new day. But an unexpected beautiful sky in the middle of a busy day.

(Adults... I tell you. Everybody is busy)

(Adults... I tell you. Everybody is busy)

Adding the Self
Care to oral care

Adding the Self Care to oral care

The traditional oral care category is functional. It's a chore!
We created a brand experience that treats oral care like self care. Designed to sit well amongst your repertoire of skincare and makeup.

Let's put a smile on those faces (:

how whitening works

how whitening works

Beyond
the face

Beyond
the face

The packaging of a D2C brand is experienced post-purchase. Each panel of the packaging is crafted with meticulous thought to tell a story.

The packaging of a D2C brand is experienced post-purchase. Each panel of the packaging is crafted with meticulous thought to tell a story.

The front of the pack is the start, not the end.

The front of the pack is the start, not the end.

Standing out in
the e-fishmarket

Standing out in the
e-fishmarket

We design bespoke on-brand creatives that make it stand out in the e-commerce space. Colours and layout use images, colours and icons to leave a memorable impact.

We design bespoke on-brand creatives that make it stand out in the e-commerce space. Colours and layout use images, colours and icons to leave a memorable impact.

Consistency meets creativity.

Consistency meets creativity.

©Witchcraft 2024

Stay Witchy

©Witchcraft 2024

Stay Witchy

©Witchcraft 2024

Stay Witchy