COMET

COMET

Out-of-the-world

Out-of-the-world

Lifestlye Sneakers

which craft?

Identity Design of lifestyle sneaker brand that does not follow the classic playbook and experiments at every step.

Identity Design of lifestyle sneaker brand that does not follow the classic playbook and experiments at every step.

Designing for
Physicality

Designing for
Physicality

The logo has diverse physical use cases: Stitches, textures, materials. At the same time, the logo was designed to define the style and perception of the product.

The logo has diverse physical use cases: Stitches, textures, materials. At the same time, the logo was designed to define the style and perception of the product.

Consistently
Variable

Consistently
Variable

New drops. New style. Consistent brand charm. The identity extends across a variety of styles while still being iconic.

New drops. New style. Consistent brand charm. The identity extends across a variety of styles while still being iconic.

Not Just Sneakers.
It's a statement. It's Culture.

While a sneaker brand, Comet planned to extend across different physical formats (even a fridge!?) Cut. Distort. Rotate. Scale. Do whatever, the identity still holds.

©Witchcraft 2024

Stay Witchy

©Witchcraft 2024

Stay Witchy

©Witchcraft 2024

Stay Witchy